WEBSITES / PLANNING Before you commission a website, answer these five questions. A practical website brief begins with the customer, the offer, the content, and the next action. Read the note
MARKETING / MEASUREMENT A click is not a customer. What to measure next. Separate advertising clicks, enquiries, qualified conversations, and sales to make marketing reports more useful. Read the note
AUTOMATION / OPERATIONS Which task should you automate first? Choose a repeated, bounded business task with clear inputs, a review path and a practical manual fallback. Read the note